Two AIR7 news helicopters are piloted Monday
through Friday by Scott Reiff and Desiree Horton. In Los
Angeles, it's important for a news station two have at least 2
helicopters because there is always a high speed police chase to
follow or a wildfire to fly over--sometimes at the same time!
Whenever Eyewitness News has breaking news, you can bet that they will
have AIR7 flying above it sending abc7 a LIVE feed. In addition
to breaking news, Reiff and Horton provide aerial photos for the
backdrops during the weather forecast and sometimes for the closing of
During the day, Scott Reiff gives LIVE traffic
reports to the ABC owned FM station in Los Angeles, KLOS 95.5.
Known as "Scott Reiff the Sky Lord," Reiff gives insightful reports
that only 20 years of flying experience in Los Angeles can give.
Having the unique perspective of breaking news from
a helicopter's point-of-view is something that many viewers take for
granted. What most don't realize is that AIR7 has the cleanest
picture/transmission to abc7 compared to other LA stations that have a
fuzzy or choppy signal. Sometimes competing stations have an
awkward angle during police chases, for example, where viewers try to
find a channel that has a better quality picture--which is usually
found on ABC7. Many other LA stations have poor quality
helicopter feeds resulting in dropped transmissions and static that
sometimes drowns out the pilot's reporting.
Lastly, "looks" are everything in the Los Angeles
market. Station branding and keeping the station image (or
theme) evident to the public is always a top priority. AIR7, in
my opinion, is the best looking helicopter in LA. Either right
underneath it, or from a long distance away, AIR7 is highly visible
and recognizable. The white abc7 logo among the red and blue
color theme (along with the words, "Eyewitness News") stands out among
the other LA station helicopters that tend to only simply display
their news logo. However, both sides of AIR bear the same image
and the "belly" of the helicopter has the circle seven logo.
All in all, I believe abc7 has a great station
image which is not only displayed during their newscasts, but is also
reflected on the helicopters that captures news high in the sky.
Here are pictures of Scott Reiff and his
Only @ abc7LA can
you see full size pictures of N67TV: