 At
$151,240 per 30-second spot, "8 Simple Rules For Dating My Teenage
Daughter" was one of ABC's most valuable primetime shows. It ranked
seventh out of 25 series on the networks fall 2003 schedule, according
to estimates published this week as part of Advertising Age's annual
Fall Primetime Pricing Survey. "8 Simple Rules," the John Ritter
vehicle that has been thrown into doubt following the actor's sudden
death, commanded an ad rate that was 31% greater than ABC's primetime
average of $121,543, lowest of the Big 4 networks. At $190,215, NBC
continued to dominate the prime-time pack with five of the ten most
expensively priced prime-time shows. Fox placed second with an average
unit rate of $153,393, followed by CBS' $127,076. "Friends" continues
to be the most expensive show, fetching $474,500 per :30, up 3.9% from
its fall 2002 unit rate. However, several top series reaped lower
average rates this fall, including "ER" (- 7.7%), "Survivor" (-6.8%)
and "Monday Night Football" (-8.4%). |