Disney Publishing Worldwide, part of the Walt Disney Company, plans to
introduce a United States edition of W.i.t.c.h. magazine, aimed at
girls ages 9 to 14. The magazine, already published in 26 countries, will
compete against American publications like Cosmo Girl, Elle Girl, J-14,
Seventeen, Twist and YM. Disney Publishing also owns magazines
like Family Fun, Discover and Disney Adventures;
W.i.t.c.h. is an acronym formed from various girl names including Irma
and Cornelia.